imbas /im·bas/ — verb, Malay: to scan; to pass over and take everything in.
Read the label like a dermatologist.
Point your camera at any ingredient list on a Malaysian shelf. Imbas reads every line and tells you — in seconds — what will calm your skin and what will set it off. Built first for eczema, sensitive and fungal-acne-prone skin.
Gentle Milk Cleanser — 150 ml
Suits you — with one caution
17 ingredients read · 1 flagged for your skin
- Niacinamide barrier support
- Ceramide NP skin-identical
- Parfum common trigger
- Panthenol soothing
The back of the bottle, translated.
This is the same product, twice. Once the way the shelf gives it to you — and once the way Imbas gives it back.
Ingredients / Ramuan
Aqua, Sodium Laureth Sulfate, Glycerin, Cocamidopropyl Betaine, Butylene Glycol, Parfum, Alcohol Denat., Niacinamide, Polysorbate 80, Cetearyl Alcohol, Phenoxyethanol, Panthenol, Carbomer, Sodium Chloride, Tocopheryl Acetate, Disodium EDTA, Citric Acid, Sodium Benzoate, Allantoin, Centella Asiatica Extract, Sodium Hyaluronate, Hydrolyzed Collagen, Ethylhexylglycerin, Propylene Glycol, PEG-40 Hydrogenated Castor Oil, Benzyl Salicylate, Limonene, Linalool, Hexyl Cinnamal, CI 19140, CI 42090, Methylchloroisothiazolinone, Methylisothiazolinone, Aqua, Parfum…
Read by Imbas / Dibaca oleh Imbas
Caution — 4 flags for eczema-prone skin
34 ingredients read in 6 seconds
- Parfumfragrance — top eczema trigger
- Sodium Laureth Sulfatestrips the skin barrier
- Alcohol Denat.drying — flare risk
- MI / MCIpreservative — known sensitiser
same bottle, no more guessing
Snap the label
Point your camera at the ingredient list — tiny text, any lighting, English or Malay.
Imbas reads every line
Each ingredient is checked against your lens, published research, and KKM status.
You get a verdict
Suits you, caution, or leave it on the shelf — with gentler alternatives when it's a no.
This is what the back of your cleanser says. Imbas is how you finally read it.
Checked against KKM
Every scan verifies the product's notification status with Malaysia's Ministry of Health database.
Sourced, not scored by vibes
Flags trace back to published dermatological research and regulator advisories — shown with every result.
No sponsored verdicts. Ever.
Brands can't pay to change a result. Imbas answers to your skin, not to advertisers.
The same ingredient list reads differently on different skin.
Choose your lens once. Every scan after that is judged for your skin — not for an average person who doesn't exist.
First lens
Eczema & sensitive skin
The ingredients behind the flare-ups: fragrance, drying alcohols, harsh sulfates, and the preservatives your dermatologist warned you about.
Second lens
Fungal-acne-prone
Malassezia feeds on specific esters, oils and polysorbates. Imbas checks all 17 syllables of every one so you don't have to memorise the safe list.
Third lens
Baby & pregnancy
Gentler thresholds for the smallest skin — and clear guidance on retinoids and other ingredients to shelve while pregnant or breastfeeding.
Real skin. Real shelves. Real verdicts.
From our beta community across Malaysia.
"We don't sell skincare.— the only promise Imbas makes
We read it."
Read before you buy.
Eczema
What actually triggers eczema in Malaysian humidity
Heat, sweat and fragrance are a rougher combination here than in the countries most skincare advice is written for. What the research says, adapted for 32°C.
Fungal acne
Your moisturiser might be feeding it
Malassezia isn't bacteria, so acne routines make it worse. The ingredient families to avoid — and why "fungal-acne safe" lists disagree with each other.
Label literacy
How to read an INCI list in 90 seconds
The first five ingredients tell you most of the story. A dermatologist-checked method for decoding any label — no app required, though ours is faster.
Be first on the shelf.
Imbas launches in Malaysia first. Early members get the app free, and a say in which concern lenses we build next.
No spam. One email when we launch, and nothing your inbox will regret.